According to the latest data from comScore Video Metrix, 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer.
That’s a lot of time.
A year ago, 172 million U.S. Internet users watched online video content in December 2010 for an average of 14.6 hours per viewer. So, the number of video viewers has increased 5.8 percent in the past 12 months, but the time spent viewing videos has increased 58.9 percent.
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December 2011 with 157.2 million unique viewers. VEVO ranked second with 53.7 million. Yahoo! Sites ranked third with 53.3 million viewers, followed by Viacom Digital with 45.8 million and Facebook.com with 42 million.